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Indian ecommerce giant Flipkart launched its Product Listing Ads service for sellers in 2015 after acquiring mobile advertising firm Adiquity. Within a year, the marketplace touched $1 million monthly revenue from paid ads.
The strategy to make the advertising business as one of its major sources of revenue worked for the etailer. But did it work for sellers? Has Flipkart been able to deliver what they promised sellers while launching the ad arm?